In 2023, I released an absurd book. It is packed implausible stories based on my life and littered with footnotes that act as another writer, sometimes commenting on what’s happening in the story.

To promote it, I wanted the advertisements and social media posts to be just as ridiculous and reflect the flavor and tone a reader might expect inside the book.

Here are some of the videos I shared on Instagram and my own website.

Writing, design, video and music: Scott Ritcher
Voice over: Jason Renault

Writing, design and video editing: Scott Ritcher
Video and styling: Cottonbro Studio
Voice over: Lawrence Sommer
Music: Albis

Writing, design and video editing: Scott Ritcher
Video and styling: Cottonbro Studio
Voice over: Jason Renault
Music: Esther Abrami