This is a redesign of the iPhone app for the ride-hailing service CityScoot.

CityScoot drives customers home in their own cars, allowing them to arrive home safely after a night out, without leaving their vehicle behind.

The fully-insured service is often provided by employers at corporate parties and events, but can also be used by individual consumers at bars and restaurants.

Because customers using the service may be impaired, it is very important that the app is clear and simple to use.

The existing app contained a lot of excessive wording, small text, inconsistent iconography, and unclear calls to action, all of which made it more difficult to use.

I began by cleaning up the interface, typography, and phrasing. Important buttons and text were made larger.

Color coding was brought in to reinforce positive messages such as “driver is on the way” and “call driver” or negative actions such as “cancel ride.”

The new version of the app reduces friction for the customers and allows them to more easily get home safely.

Let’s look at the main screen first. This is where customers confirm their pickup location and call a driver.

Designer: Scott Ritcher

After requesting the service, the customer receives a confirmation that a driver is on the way.

Upon arrival at their destination, the customer pays for the ride and has the option to tip the driver. Most customers use a saved payment method, so all they need to do is approve the transaction.

Other options are nested in the main menu of the app. The customer can update their payment information, request a ride, view previous trips, contact the dispatch center, or change their settings.