This redesign project was undertaken to modernize and improve the flagship wine tracking app for one of Sweden’s most popular food magazines, Allt om Mat.
The existing app felt cheap and clunky. It lacked the warmth and welcoming experience that wine enthusiasts would expect from this respected brand.
I stripped down all the functionality and rebuilt it into a more logical user interface using more iOS standard conventions.
Typography elements were brought in from the magazine’s graphic profile and warmer colors were introduced to increase reading comfort. Nested, multi-screen filtering options were simplified into a clearer single-view experience.
The relaunched version of the app provided a much better experience for the users and allows them to more enjoyably track, collect and discover their favorite wines.
