{"id":235,"date":"2025-08-25T20:18:51","date_gmt":"2025-08-25T19:18:51","guid":{"rendered":"https:\/\/ritcher.com\/design\/?p=235"},"modified":"2026-09-30T12:45:35","modified_gmt":"2026-09-30T11:45:35","slug":"lantliv-web-redesign","status":"publish","type":"post","link":"https:\/\/ritcher.com\/creative\/lantliv-web-redesign\/","title":{"rendered":"Country Life"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This redesign of the website for the popular Swedish country-life magazine <strong>Lantliv<\/strong> was approached with a love for the content. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This site is all about beautiful country homes and their owners&#8217; stories. Because of that, the images and text column were brought directly to the forefront. Larger images and classical typefaces created a feel more in line with the immersive pages of the printed magazine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The typography and design of the site didn&#8217;t match the material and were distracting from the content rather than enhancing it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The text size, column width and line height were optimized through research and A\/B testing to create an environment in which readers stayed longer and read more articles.<\/p>\n\n\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1536\" src=\"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/lantliv.case_.017.png?fit=2048%2C1536&amp;ssl=1\" alt=\"\" class=\"wp-image-335\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The site&#8217;s <strong>bounce rate fell by 46%<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Average session length more than doubled<\/strong>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ad visibility increased by 44%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Visitors scrolled significantly slower to read more and look at images, instead of quickly scanning past unwanted elements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This redesign of the website for the popular Swedish country-life magazine Lantliv was approached with a love for the content. This site is all about beautiful country homes and their owners&#8217; stories. Because of that, the images and text column were brought directly to the forefront. Larger images and classical typefaces created a feel more [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[18,22],"tags":[],"class_list":["post-235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-experience"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/lantliv-ipad.jpg?fit=1412%2C936&ssl=1","_links":{"self":[{"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/posts\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/comments?post=235"}],"version-history":[{"count":5,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/posts\/235\/revisions"}],"predecessor-version":[{"id":670,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/posts\/235\/revisions\/670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/media\/379"}],"wp:attachment":[{"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/categories?post=235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/tags?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}