{"id":266,"date":"2025-08-25T19:30:45","date_gmt":"2025-08-25T18:30:45","guid":{"rendered":"https:\/\/ritcher.com\/design\/?p=266"},"modified":"2026-09-30T12:44:16","modified_gmt":"2026-09-30T11:44:16","slug":"allt-om-mat","status":"publish","type":"post","link":"https:\/\/ritcher.com\/creative\/allt-om-mat\/","title":{"rendered":"Wine Tracking"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This redesign project was undertaken to modernize and improve the flagship <strong>wine tracking app<\/strong> for one of Sweden&#8217;s most popular food magazines, <strong>Allt om Mat<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The existing app felt cheap and clunky. It lacked the warmth and welcoming experience that wine enthusiasts would expect from this respected brand.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-461897f4 wp-block-group-is-layout-flex\">\n<p class=\"wp-block-paragraph\">I stripped down all the functionality and rebuilt it into a more logical user interface using more iOS standard conventions.<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Typography elements were brought in from the magazine&#8217;s graphic profile and warmer colors were introduced to increase reading comfort. Nested, multi-screen filtering options were simplified into a clearer single-view experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The relaunched version of the app provided a much better experience for the users and allows them to more enjoyably track, collect and discover their favorite wines. <\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"1291\" src=\"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/aom.png?resize=2038%2C1291&#038;ssl=1\" alt=\"\" class=\"wp-image-328\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"1291\" src=\"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/aom2.png?resize=2038%2C1291&#038;ssl=1\" alt=\"\" class=\"wp-image-312\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"1291\" src=\"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/aom3.png?resize=2038%2C1291&#038;ssl=1\" alt=\"\" class=\"wp-image-314\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"1291\" src=\"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/aom4.png?resize=2038%2C1291&#038;ssl=1\" alt=\"\" class=\"wp-image-316\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"1291\" src=\"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/aom5.png?resize=2038%2C1291&#038;ssl=1\" alt=\"\" class=\"wp-image-318\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"1291\" src=\"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/aom6.png?resize=2038%2C1291&#038;ssl=1\" alt=\"\" class=\"wp-image-320\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>This redesign project was undertaken to modernize and improve the flagship wine tracking app for one of Sweden&#8217;s most popular food magazines, Allt om Mat. The existing app felt cheap and clunky. It lacked the warmth and welcoming experience that wine enthusiasts would expect from this respected brand. I stripped down all the functionality and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[22],"tags":[],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experience"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/ritcher.com\/creative\/wp-content\/uploads\/2025\/08\/AOM-vin-app.jpg?fit=1200%2C900&ssl=1","_links":{"self":[{"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/posts\/266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/comments?post=266"}],"version-history":[{"count":5,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/posts\/266\/revisions"}],"predecessor-version":[{"id":669,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/posts\/266\/revisions\/669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/media\/378"}],"wp:attachment":[{"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/media?parent=266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/categories?post=266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ritcher.com\/creative\/wp-json\/wp\/v2\/tags?post=266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}